This being the true state of affairs, I am justified in regarding success as meaning the attaining of financial reward, and that must depend largely upon the Personal Magnetism of the seeker of success. The inventor, student, writer, and scientist can be greatly benefited by an understanding of the intelligent use of the powers of Mental Control, but to the "man among men" remains the privilege of securing the best results of that wonderful power, for it brings him not only Success, but also its material manifestations -Money.

Money, regarded as mere money, is not a high ideal, but regarded, as the means of surrounding ourselves with the best things of like, it becomes no unworthy goal for human endeavor. I, therefore, feel, justified in treating it as the end to be sought after.

To repeat, success in life depends largely upon our ability to interest, attract, influence and control our fellow men. I do not think that you will require any argument upon that point, that is if you have had any acquaintance, whatever, with the world of men and affairs.

The next thing is to learn how this wonderful and valuable power may be acquired. The answer is: by the mastery of the law of Mental Control. That is the secret of not only Personal Magnetism, but also of Success in Life and of Happiness as well. To the man or woman who masters this law, the world is an oyster to be opened and enjoyed in comfort. Even he, who lacks the application and perseverance to follow up the exercises for the development of his latent power, will be stronger and more positive from a mere acquaintance with the subject. "This is all very well," you say, "but tell us how we may develop this power." That is just what I am doing now. I am leading you up to an understanding of the theory, by easy steps. I wish the idea to unfold naturally, so as to avoid giving you mental dyspepsia.